When we see or experience two people or two concepts that are silky smooth, fine tuned, natural, beautiful….we may say (or hear), “you know…they’re like Fred and Ginger.” Fred Astaire and Ginger Rogers knew how to dance.

In Culture isn’t enough, the Fred and Ginger are Culture AND Brand.
Timely, especially as we work on our company meeting agenda where the word “brand” is spotlighted.

On the topic of Culture, it’s true, “happy, engaged employees do indeed produce better results.” Employees get and stay engaged for a variety of reasons. Having the chance to do what you do best every day, hearing appreciation, getting coaching and honest feedback so you can grow and be successful…the things that turn you on, turn on your team, too.

“But if you want to do more than survive — if you want to increase your competitiveness, to create real value for your customers and employees, to future-proof your business — having a good, generic culture isn’t enough. You should cultivate a culture that is aligned and integrated with your brand.”

How to do this:

1. Adopt a single brand purpose to inspire, focus, and guide everything your organization does. Start with why your organization exists (not what you do or how you do it). And why is NEVER “to make money.” Customers do not seek us out because we do something to make money. MG’s why? Articulated by many in many different ways — but all seem to center around wanting to make lives better (our customers, our employees, our growers, and on and on).

2. Articulate one set of core values and use them to shape what you do inside your organization and out.

3. Check in on how you are doing. Are you performing well in both areas? Are employees engaged and feeling good about their work; and are you making lives better every day?

Can you hear the music and see the silhouettes gliding across the dance floor?

Contact Us

4944 Old Boonsboro Rd.
Lynchburg,VA 24503
434.384.3663

Want to talk Business?
partner@merig.com

Human Resources
hr@merig.com

Testimonials

Testimonials

The food is just incredible! I really mean it...I hope you know that I am not just saying this. It's so colorful, fresh, and delicious...so special every day!"

Faculty Member 

Just a note to say thank you for all of the delicious food you and your staff serve each day. I never knew kale could taste so good!

Administrator 

Outstanding food, outstanding service, outstanding people. I brag about MG to my peers at other schools, and even to my friends and family!

Administrator 

Thank you so much for all the gluten-free options this year! All of your staff have been so helpful. They make a point to come up to me at meals and let me know what options you have for that meal. Salads are great, but sometimes a warm meal is just what you need!

Faculty Member 

Thanks for all of the good work you and your team did to ensure that last night’s welcome gathering for new faculty went off without a hitch. I’m so grateful for Team MG working so hard to make sure things are done the right way.

Head of School 

It’s an understatement to say we were surprised by the excellent quality of the food. We could not recall having a better tuna dish, even at the four-star resturants we frequent in Raleigh. Duke Integrative is a special place.

Guest 

Many times I find a favorite thing out of the many items served during lunch, and although the featured spinach and fruit salad was visually stunning; the SHOUT OUT winner of the day hands down was the very delicious unassuming Vegetarian Pinto Beans!!! The onions were glistening and the peppers served as a complimentary color to the two different shades of beans...I have one regret and that is I didn’t think to take a picture!

Administrator 

Thank you for making pimento cheese today! It not only is divine, but also hit the spot. I now regret wasting 62.5 years of life on this planet in which I did not eat this heavenly mix. As I explore different recipes in my home kitchen I will try my best to live up to the standard demonstrated by what I had today.

Faculty Member 

Everything was wonderful...as usual! The food was scrumptious...and the weather was gorgeous!

Conference Client 

I would not change a thing! Your staff was not only professional, but warm and caring. They truly set the tone for a memorable night. The food was delicious...our family and friends left with hearts and bellies full!

Catering Client 

I just wanted to thank you so much for all the delicious food at Duke. Your food was such a happy and positive experience and it made the days there so much more enjoyable to eat healthy, but tasty, great food.

Client 

Thanks for the delicious soup and the new harvest salad - and thanks for removing half the calories out of the Farm Basket brownie...haha.

Resident 

THANK YOU for your help today with the open house! Our visiting families raved about the personalized environment. We had a student tell us that Guilford went from his 3rd to 1st choice!

Administrator 

Thank you for all of your hard work on the meals and breaks for the Alumnae Board. The food was outstanding; everyone raved about each meal. Favorites included the grits on Saturday morning and the butternut squash soup on Sunday. YUM!!!

Administrator 

The amazing characteristic is that, on a day by day basis, you give us nutritious, varied, interesting, delicious food...not just something special for company. Please know how much you are appreciated and loved by this community.

Conference Administrator